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Be the Millennium Falcon of E-Commerce

Lessons in e-Commerce to be learned from Star Wars

lego-2383107_640“A long time ago in a galaxy far, far away…”

Many of us are huge Star Wars fans, so we thought of having a little fun and pay homage to this iconic film series by sharing what important lessons and parallels translate to the e-Commerce industry. From understanding the Force to destroying the Death Star to using Jedi mind tricks, we translate it to simple e-Commerce insights and tips you can use. Let us guide you, young padawan.

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Intelligent Advanced Search Mechanisms in B2B E-Commerce Add Value and Enhance Customer Experience

Intelligent Search Mechanisms Add Value and Enhance Customer Experience for MS Dynamics NAV Integrated E-Commerce

Parametric Search (grid)You have a lot of products available on your webshop. To those familiar with your site and business, or those more patient browser-type shoppers, looking for what they want is easy.

But that’s not everyone.

While your product may not be for everyone, you don’t want to deter potential buyers. At the very least, your homepage should be easy to navigate and people should know within the first couple seconds what it is your company offers. Another step that you can take to enhance your webshop and ultimately convert more shoppers is having a good site search function.

At Digital Vantage Point, one of our key search mechanisms is Parametric Search.

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Content Planning for Responsive Design

Nav-to-Net™ 7 - Laptop and Tablet Responsive Design e-CommerceTaking form and function to the next level, we must pay close attention to content when adopting Responsive Design for our e-Commerce websites.

If you’re considering an e-Commerce website built with Responsive Design, you’re probably in at least one of these situations:

  • You need a mobile-friendly site to stand up to competitors
  • Your current site and/or platform is outdated and you need a redesign
  • You need to push your company forward into the mobile market

Outgrowing your e-Commerce solution can have serious repercussions on your business. Not only do you lag behind your competition, you fail to effectively meet customer needs, business processes become increasingly clumsy, and poor integration will create more problems than it solves. Updating your e-Commerce solution to one that is truly integrated on all levels with your ERP is a step in the right direction.

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Customer Experience: Look and Feel of a Webshop

NTN7 Homepage Banner 2This is part 3 of our Enhancing the Customer Experience Blog Series.

You can read Part 1 and Part 2.

Customer experience is an important part of increasing our e-Commerce sales, but there are many different components to it. There are several ways to approach it and many best practices concerned with providing customers with a positive experience on your webshop. We’ve written blog posts on how to enhance the customer experience of your webshop to help increase sales, covering topics from navigation, personalization, and profile selling. This blog post will focus on the look and feel of the webshop as an important facet of the customer experience.

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Is Responsive Design a Worthy Investment for E-Commerce?

Is newer always better? Is this new e-Commerce trend worth investing in?

Viewports of Nav-to-Net™ Responsive Design

Viewports of Nav-to-Net™ Responsive Design

Responsive Design is one of the e-Commerce trends that has been gaining considerable traction. As of now, it’s not a standard feature that comes with every  e-Commerce website, but it’s something that comes up when deciding which e-Commerce solution is right and what features it should have. This piece is to help companies evaluating whether responsive design is a good way to consolidate their multi-screen web strategy.

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