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Upgrading Microsoft Dynamics NAV and Nav-to-Net™

upgrading technology for best resultsCustomers are demanding more from their e-Commerce experience. Their preference for a more dynamic and engaging online shopping experience could mean decreased sales for your business if you’re not keeping up. B2B and B2C businesses choose e-Commerce to evolve and to maintain a competitive edge, but it is short-sighted to “set it and forget it”. E-Commerce is an ongoing investment that requires upkeep and maintenance to ensure optimal performance at all times. An e-Commerce platform can be seen as a business’ most hardworking salesperson, present for taking orders 24/7 and with all the appropriate content required to convert prospects into loyal customers.

Having powerful search functions, coupon management, and smooth checkout processes, among other e-Commerce features, add a lot of value to a webshop and make it pleasant to use. However, the overall experience of the website relies on a strong foundation. The core of how an e-Commerce website operates is in NAV Business Central, the unique business processes already in place, and how we can leverage it with the right solution.

Is it time for an upgrade for NAV? If so, what about your Nav-to-Net™ website?

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Using Social Proof to Boost e-Commerce Revenue

Mobile ShoppingSocial proof is the term used to describe the evidence we look for regarding the use or experience of a particular product, service, or even the company as a whole. There are several reasons to incorporate it into any e-Commerce business with features like ratings and reviews or social media links. Ratings and reviews serve to attract customer attention, help to influence buying decisions,  and provide feedback to improve and refine your business processes, customer service, and product.

What are other people saying?

Customers look for social proof from their peers when making buying decisions. They do this before buying to hear what others are saying or even after they have purchased their items to confirm that they made a good purchase. They have the chance to connect with other customers.  It also provides businesses with the opportunity to learn of any issues (if any).

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Customized Content Improves Customer Experience

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e-Commerce on all devices with Responsive Design

E-Commerce is no longer a new trend. The online market has become increasingly saturated as businesses capitalize on the potential in selling online and technology has advanced quickly to meet those needs. It can be challenging for companies to stand out amongst the mass availability of goods and services online and to capture their target customer’s attention. E-Commerce becomes less about the specific products you offer but about the experience you deliver. Personalized content is an important factor that customers appreciate in both B2B and B2C e-Commerce experiences; in fact, they are more likely to convert with personalized content. Nav-to-Net™ tokens are a way to achieve personalized content that improves customer experience.

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Introducing Nav-to-Net™ Configurator

Car Configurator Example with NAVWe’re excited to introduce our brand new Nav-to-Net™ Configurator. This new product is another way for us to improve on the e-Commerce experience. True to Digital Vantage Point standards, it’s seamlessly integrated with Microsoft Dynamics™ NAV.

This blog post is the first in the series, introducing you to our brand new product. Subscribe to our blog or check back for more posts. In this blog post, we’ll tell you what Configurator is, who it’s right for, and why it’s an exciting new addition to Nav-to-Net™.

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Selling E-Commerce as a Partner

Great bargainAt Digital Vantage Point, we are committed to delivering e-Commerce solutions built exclusively for Microsoft Dynamics™ NAV. In order to sell to the mid-sized companies using NAV, we take advantage of our extensive business partner community. Being a partner of Digital Vantage Point has many benefits; if you would like to become a partner or read more about it, click here.

With any aspect of e-Commerce, we need to consistently add to our skills repertoire in order to achieve marketing success and increase sales. We have to research to find different resources to help us achieve our goal. At Digital Vantage Point, we aim to provide these resources for you so you can succeed and make the most of your investment.

And of course, we want to provide the same resources to any partners, or potential partners, who sell e-Commerce solutions.

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Be “The Special”: Lessons from The LEGO® Movie

iStock_000021403929SmallI recently saw The LEGO® movie and really enjoyed it. It was a fun film, great for kids but also chock full of lessons for adults. Awash with nostalgia, laugh-out-loud moments, pointedly but well-done satire, and some great life lessons, I left the movie feeling very happy and satisfied.

But later, some of the lessons in the movie got me thinking about e-Commerce.

Spoilers alert in what follows, obviously.

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