Remember those quizzes that would tell you which personality trait you had, what you should try, buy, watch? These quizzes were usually found in magazines as a way to engage readers but they also are popular online. The reason for its popularity, without getting caught up in the psychology of things, is that it ties into our identity and self-awareness while being fun and interactive. A product configurator is able to take elements of those quizzes like personalization, choice, and interaction, and apply it in an e-Commerce environment. Read More
DVP Social – Making Chocolates!
As part of our DVP social and team building event, we made tasty chocolate treats! We learned about the history of chocolate, had a chocolate tasting, and learned how to make chocolate lava cakes and truffles, all while bonding together as a team with some friendly competition! Read More
DVP Does Halloween!
Happy Halloween from Digital Vantage Point. We’re getting into the spirit here in the office with a spectacular spooky breakfast! Thanks to everyone who participated and showed up in costume. Here are some photos just for fun! Read More
See Configurator in Action
The customer journey on an e-Commerce website, from awareness to purchase, can be complex. There are several key moments and interactions that can influence a shopper to buy. Sometimes when there is too much information available, it is easy to lose focus which may result in a diminished shopping experience and loss of sale.
A product configurator can greatly improve the buying experience, whether in B2B (manufacturing and engineering for example) or B2C (like a customized fashion piece). Configurators are useful in streamlining the buying process, from individual personalization of items to tailoring to unique business needs. Product configurators also seek to educate and inform buyers through a series of steps and questions; it presents relevant product information, upsells, and through the use of exclusions, helps show customers what is available or not depending on their previous selections. Read More
Changes to Microsoft Conferences
Why We’re Not Exhibiting at Envision 2016
There’s been a change in the Microsoft conferences this year, specifically Convergence. In the past, this has been an event that we’ve attended, sponsored, and invested in to great success (see here and here.) However, this year, Microsoft has rebranded the event and it is now called Envision. It targets C-level executives and key business decision makers. The conference seeks to help business leaders to understand new technology and how they can take advantage of the evolving business landscape; it aims to focus on the insights and strategies from various Microsoft channels. Read More
Digital Vantage Point at K3 Customer Day 2015
Michael and Maria at the K3 Customer Event
At K3 Business Solutions’ Customer Day 2015, there was a focus on embracing the cloud technology. Microsoft Dynamics NAV and AX users learned of new technologies and how to create innovative strategies that would result in increased productivity. The conference showcased the latest features of Microsoft’s newest ERP software, a sneak preview into the Office 2015 and Office 365 platforms, and an exclusive demo of Nav-to-Net™ e-Commerce suite. All the advancements are reinvigorating productivity and analytics within businesses, using the best tools and finding new ways to work smarter.
E-Commerce Solutions for the Retail Industry
Meet customer demands and provide pleasant online shopping experiences
If you’re in the merchandising and retail industry, we recognize that you have one of the more common e-Commerce business models. To succeed in the e-Commerce industry, we need to recognize the nuances and subtle things that make your business unique and leverage them with the right solution. Read More
Directions US – Orlando, FL. | October 25-28
Digital Vantage Point is looking forward to attending Directions US 2015. This Microsoft Dynamics NAV event driven by partners for partners is a great opportunity to network, learn, and showcase new solutions. We hope to see you there! Read More
Can Browsers Become Buyers? – Understanding Shopper Behaviour
These shoppers are “just browsing”. They are the online equivalent to window shoppers at the mall, where they prefer to be left alone to their own devices. They browse for 3 reasons: 1) They don’t want to hear a sales pitch, 2) They want to figure it out themselves, and 3) They really are just looking with no particular goal in mind. What’s important to remember about these shoppers is that while they may not buy this one time they are on your e-Commerce website, or even the next couple times, they have the potential to become customers, and loyal ones at that. We need to understand their attitude of “Browse today, buy later”. Read More
DVP Goes to Germany – Directions EMEA 2015 – Bronze Sponsors
Mannheim, Germany. October 5-7.
October is the month of conferences and events and we’re excited to kick it off with Directions EMEA. Digital Vantage Point is a Bronze Sponsor this year and we hope to connect with many of you, to discuss Dynamics NAV solutions, e-Commerce requirements, upcoming trends and features, and much more. Read More