When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. Read More
Everyone Loves a Coupon!
Sometimes simple solutions are the best, and when it comes to digital marketing, coupons are a proven way of influencing sales and attracting new business. When used effectively, they can expand the market place and provide a steady stream of new customers and sales. Coupons are measurable and can be tracked by the rate of redemption so it’s simple to review which coupon promotions have been effective as part of an overall marketing strategy.
Advanced coupons management is certainly an indication of a robust e-commerce platform. This adds further value when the setup and management of coupons seamlessly align with your ERP (MS Dynamics NAV Business Central) business process. There are many ways Nav-to-Net™, e-commerce for Dynamics NAV/BC, coupons can be created and they can apply to either all website products or a specific set of goods like a category or single item. Depending on the promotion you are running, the coupon can be made available for one-time use or repetitive usage, with auto expiry dates. Read More
Increasing Mobile Conversion for B2B e-Commerce
Customer conversion is an ongoing challenge for e-Commerce merchant, but what happens when you enter mobile commerce to the mix? It makes the issue more complex. While customers are increasingly turning to mobile for their shopping needs and more companies are making their websites mobile-friendly, it does not always result in a sale from that particular device. As a solution, it’s easy to say you need to go responsive for your webshop. Responsive Design allows you to maintain consistency throughout multiple platforms so you can be where your customers are and remain competitive. But it’s important to understand customer behaviour and trends regarding e-Commerce and mobile and how it can affect overall impression and experience of your website. Read More
How to Save Time with a Dedicated B2B Web Ordering Portal
In business planning and strategy, we are witnessing a shift in mentality. With technology and e-Commerce progressing at its current pace, we cannot stay still or we will fall behind. In order to increase our sales, we know it’s about the experience instead of just one element. It is more than just look and feel but also the speed, smoothness, and the amount of information available at the fingertips of the customer. A dedicated B2B e-Commerce website meets customer and business needs in a very specific way that saves you precious time and effort. Read More
Does “Out of Stock” mean Out of Luck for Customers?
It doesn’t have to be! This is a very frustrating situation for e-Commerce merchants or retailers of any kind. You managed to get the customer all the way through the hoops, they want the product, but alas, it’s out of stock. You may have lost another customer. Sometimes the “out of stock” situation is dealt with taking the customer’s order regardless. However, as not all e-Commerce solutions have reliable integration, it’s not immediately seen that the item is out of stock. This ends up disappointing the customer when orders are ultimately left unfulfilled. If you do nothing and send it to them when it comes back in stock with no communications whatsoever, you can still end up with unhappy customers because deliveries are incredibly delayed. What are ways to salvage this sale when you have “out of stock” items on your website?