There is huge value to adding an integrated product configurator to your webshop. From guiding customers to informed decisions, streamlining complex “build your own” type products, and incorporating upsell and cross sell seamlessly, Configurator has features that mesh this unique selling process with the rest of your website. This includes integration with your NAV items and attributes and showing the details of the configured item in the shopping cart. But what how does it fit with your design? Branding is important in creating recognition and cohesiveness with your company’s values. In Nav-to-Net™, this can be done with design customizations or even customer-managed stylesheets. With our Configurator add-on, there are different ways of customizing look and feel to create just the right look and feel. Read More
Configurator Exclusions Make e-Commerce Personalized
Remember those quizzes that would tell you which personality trait you had, what you should try, buy, watch? These quizzes were usually found in magazines as a way to engage readers but they also are popular online. The reason for its popularity, without getting caught up in the psychology of things, is that it ties into our identity and self-awareness while being fun and interactive. A product configurator is able to take elements of those quizzes like personalization, choice, and interaction, and apply it in an e-Commerce environment. Read More
Who Can Use Configurator?
Think a product configurator won’t work for your webshop? When you think of configurators, the first that come to mind are probably the popular car configurators or ones where you can design your own T-shirt. But the way it’s set up and the flexibility of features within a configurator actually allow for a lot of creativity. Both B2B and B2C companies can take advantage of a configurator to create unique shopping experiences that delight customers while adding to their bottom line. In this blog post, we’ll challenge you to expand your thinking on what’s possible with a configurator. As an e-Commerce business, we always look for ways to improve and explore ways to leverage our NAV webshops. Read More