Product Configurator | Digital Vantage Point Blog

The Many Uses of Exclusions in Configurator

by DVP on November 6, 2019 0 Comments

Choosing Medium Dark option

When given the chance to do anything you want, it’s possible to feel plagued with indecision and a lack of direction. In an e-Commerce situation, sometimes too much choice and freedom can result in problems. One such outcome is the overwhelmed customer who ends up not buying anything or having a less than ideal shopping experience on your website. Another possible outcome is the dilemma of the “impossible product”. This is where the customer ends up disappointed because their “perfect” product is in fact, impossible and unavailable. A product configurator, especially with the use of exclusions, can create more meaningful e-Commerce experiences for customers. Read More

Product Configurator for Uniforms

by DVP on January 16, 2019 0 Comments

Nav-to-Net™ Configurator creates customized customer experiences

Sometimes giving customers free rein in your e-Commerce store can diminish the positive experience and results you hope to provide. Depending on your business and industry, too much freedom and choice can lead to confusion and being overwhelmed, making the shopping process longer and more complicated than needed. A guided selling wizard will aid your customers as they navigate through situations that require clear rules and regulations. One such example is uniforms. In this blog post, we’ll discuss how a Microsoft Dynamics NAV integrated product configurator portal can be the ideal solution. Whether it be uniforms for students or staff, school or work, a rules-based configurator is well suited to a webstore where consistency with defined rules and regulations are important. Read More

Configurator Exclusions Make e-Commerce Personalized

by DVP on December 8, 2016 0 Comments

Remember those quizzes that would tell you which personality trait you had, what you should try, buy, watch? These quizzes were usually found in magazines as a way to engage readers but they also are popular online. The reason for its popularity, without getting caught up in the psychology of things, is that it ties into our identity and self-awareness while being fun and interactive. A product configurator is able to take elements of those quizzes like personalization, choice, and interaction, and apply it in an e-Commerce environment. Read More

Who Can Use Configurator?

by DVP on December 1, 2016 0 Comments

Think a product configurator won’t work for your webshop? When you think of configurators, the first that come to mind are probably the popular car configurators or ones where you can design your own T-shirt. But the way it’s set up and the flexibility of features within a configurator actually allow for a lot of creativity. Both B2B and B2C companies can take advantage of a configurator to create unique shopping experiences that delight customers while adding to their bottom line. In this blog post, we’ll challenge you to expand your thinking on what’s possible with a configurator. As an e-Commerce business, we always look for ways to improve and explore ways to leverage our NAV webshops. Read More

See Configurator in Action

by DVP on July 27, 2016 0 Comments

The customer journey on an e-Commerce website, from awareness to purchase, can be complex. There are several key moments and interactions that can influence a shopper to buy. Sometimes when there is too much information available, it is easy to lose focus which may result in a diminished shopping experience and loss of sale.

A product configurator can greatly improve the buying experience, whether in B2B (manufacturing and engineering for example) or B2C (like a customized fashion piece). Configurators are useful in streamlining the buying process, from individual personalization of items to tailoring to unique business needs. Product configurators also seek to educate and inform buyers through a series of steps and questions; it presents relevant product information, upsells, and through the use of exclusions, helps show customers what is available or not depending on their previous selections. Read More

I Want That Outfit! – Product Configurator for Outfits

by DVP on April 18, 2016 0 Comments

Ever found the perfect item of clothing online and wished it was easier to find matching items? Selecting a special dress or suit is usually just the start of a long and sometimes frustrating online process. “I’ve found the perfect dress for a friend’s wedding but really need a complete outfit ….the shoes, handbag and perhaps jewelry accessories to match, but it’s a pain to have to constantly click back and forth to find suitable matching products. And even if I find my accessories elsewhere, how can I be sure the colour shade will match?”

A well-constructed product configurator can help customers think and decide, eliminating confusion. It gives e-Commerce retailers a new way to organize and shape the buying process; we show only what needs to be shown given the context of the configurator and buying decision to be made.

Benefits of a Product Configurator

by DVP on April 15, 2015 4 Comments

Nav-to-Net™ Configurator is the newest addition to our integrated e-Commerce solution. Flexible and easy to use, it helps you effectively meet customer needs, presents your products in an attractive way that gives context, and creates sales opportunities. Read more about it here and see what Configurator can do and how it can fit in your webshop.

In this blog post, we will address the benefits you can gain from having a product configurator tightly integrated with your NAV ERP system.

This is the second part of our series. You can read our first blog post on Configurator here.

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