Benefits of a Product Configurator

Nav-to-Net™ Configurator is the newest addition to our integrated e-Commerce solution. Flexible and easy to use, it helps you effectively meet customer needs, presents your products in an attractive way that gives context, and creates sales opportunities. Read more about it here and see what Configurator can do and how it can fit in your webshop.

In this blog post, we will address the benefits you can gain from having a product configurator tightly integrated with your NAV ERP system.

This is the second part of our series. You can read our first blog post on Configurator here.

How Do Your Customers Benefit

Educated customers are more likely to be loyal and they get the most out of the shopping process. Every step and option of your product configurator follows a logical train of thought and is a chance to give them valuable and relevant information about the items they are looking to purchase. You can ask them questions to get your customers engaged.

Context and Perspective

When a customer first encounters your product configurator, it puts them in the right frame of mind. What is the goal? What are they creating? This could be anything from creating their perfect car or designing their own clothes or jewelry.

Knowledge is Power

When your customer goes through each step, they learn about the process and why each element has significance. It can alert them to something they never thought of before or give them more insight into the product they’re about to purchase.

When Boundaries Are Good

Exclusions in Configurator to define ideal shopping path

Through the guided process, customers begin to test limitations in the form of exclusions set by you. Limitations are not negative but another opportunity to guide your customers. Perhaps they chose too many options that would compromise the integrity and overall quality of the finished product. As a company focused on the quality of your product and customer satisfaction, it is important to set those boundaries. Some rules and constraints are about industry standards and safety rules, especially when it comes to construction or engineering products.

Tie It Together

A detailed summary at the end of the configurator journey will outline all their choices. Not only does this give them peace of mind but a sense of control in that they are getting exactly what they want.

Business Benefits

Running your e-Commerce business is a great way to increase reach. You have potentially millions of customers as you expand globally. Technology is great, isn’t it? You can manage your international webshop, extensive product catalogue, and satisfy customers all from one integrated solution.

Leverage the technology you have available and use the expertise of a team like Digital Vantage Point. You’ve already invested in NAV so a webshop made specifically for NAV uses what you have in place and elevates it to a powerful e-Commerce contender. Adding a product configurator means even more business value.

Building a Better Sales Approach

Your website’s content, images, and layout does the speaking to your customers, it is a hub for sales with information at the customers’ fingertips. Every feature adds a different perspective, like parametric search,making it easy to find what they’re looking for or Product Compare to weigh details. Configurator helps fill in some of the gaps that your content may not cover. Content without order or any context, it fails to have any real meaning or relevance to the audience. It’s about crafting the right image that delivers a unified message. Your content may do most of your online sales work, but Nav-to-Net™ Configurator helps position and present information in a way that can have a huge impact on the final result.

Increase Sales Opportunities

As customers pick and choose the options that best suit their needs, there is room for upsells within the steps of the product configurator. When given context, customers are able to see how the items presented can actually make sense and enhance their overall satisfaction. It’s not a disjointed suggestion that will be easily ignored.

Seamless Integration Throughout

Items and all their attributes, including pricing and availability, are seamlessly integrated with NAV. This saves you time and effort. Always presenting the correct information reduces errors and redundancies.

Configurator is easy to set up. Stylesheets help you maintain a consistent look and feel that matches your webshop. Real-time synchronization means that changes are easy and instantaneous. You will be able to change rules and constraints, content, data, and images on a whim or to adapt to changing products and customers.

The Nav-to-Net™ Difference

We strive to provide the best performance in a webshop for all our clients so that they can be the best they can be in e-Commerce.

• Everything is integrated. It’s one of our core values that shows in all aspects of our solution, customizations, etc. Nav-to-Net™ Configurator is built with the same high standards.
• We take into consideration your unique business logic and operations, whatever your industry or your niche. As an extension of a powerful solution, Configurator is able to accommodate.
• You can create as many product configurators as you want.

If you would like to learn more, download our Configurator brochure or talk to us today about how you can use it today in your webshop.