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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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72 Articles

5 Cost-Related Reasons That Can Result in Cart Abandonment

by DVP 0 Comments

ID-100138472And what to do about!

This is not an uncommon occurrence in e-Commerce and can be incredibly frustrating for merchants. According to this chart from Statista, there are many reasons behind cart abandonment. Unsurprisingly, a lot of the reasons have to do with cost. Customers abandon their shopping carts because of unexpectedly high costs and extra fees of which they were unaware. The surprise of getting something other than they expected is throwing customers off. We must find new ways to prevent these surprises that can result in the loss of a sale. In this blog post, we’ll go through some strategies, a little psychological trickery, and ways to utilize your features to their full potential in order to mitigate this.

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Upgrading Microsoft Dynamics NAV and Nav-to-Net™

by DVP 0 Comments

upgrading technology for best resultsCustomers are demanding more from their e-Commerce experience. Their preference for a more dynamic and engaging online shopping experience could mean decreased sales for your business if you’re not keeping up. B2B and B2C businesses choose e-Commerce to evolve and to maintain a competitive edge, but it is short-sighted to “set it and forget it”. E-Commerce is an ongoing investment that requires upkeep and maintenance to ensure optimal performance at all times. An e-Commerce platform can be seen as a business’ most hardworking salesperson, present for taking orders 24/7 and with all the appropriate content required to convert prospects into loyal customers.

Having powerful search functions, coupon management, and smooth checkout processes, among other e-Commerce features, add a lot of value to a webshop and make it pleasant to use. However, the overall experience of the website relies on a strong foundation. The core of how an e-Commerce website operates is in NAV Business Central, the unique business processes already in place, and how we can leverage it with the right solution.

Is it time for an upgrade for NAV? If so, what about your Nav-to-Net™ website?

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Product Configurator for Uniforms

by DVP 0 Comments

schooluniformsmainNav-to-Net™ Configurator creates customized customer experiences

Sometimes giving customers free rein in your e-Commerce store can diminish the positive experience and results you hope to provide. Depending on your business and industry, too much freedom and choice can lead to confusion and being overwhelmed, making the shopping process longer and more complicated than needed. A guided selling wizard will aid your customers as they navigate through situations that require clear rules and regulations. One such example is uniforms. In this blog post, we’ll discuss how a Microsoft Dynamics NAV integrated product configurator portal can be the ideal solution. Whether it be uniforms for students or staff, school or work, a rules-based configurator is well suited to a webstore where consistency with defined rules and regulations are important.

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Writing Compelling Content for B2B E-Commerce

by DVP 0 Comments

Creating ContentCompelling content helps attract the right kind of customer to your e-Commerce website. In order for it to draw your targeted audience in, it has to convey a lot of information on many different levels (about the product, your company, what they get out of it, and more). The content on your website has no limits. Engaged and informed customers will mean better sales results and more valuable relationships. But there are different approaches to reach your customer better with your content.

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Using Social Proof to Boost e-Commerce Revenue

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Mobile ShoppingSocial proof is the term used to describe the evidence we look for regarding the use or experience of a particular product, service, or even the company as a whole. There are several reasons to incorporate it into any e-Commerce business with features like ratings and reviews or social media links. Ratings and reviews serve to attract customer attention, help to influence buying decisions,  and provide feedback to improve and refine your business processes, customer service, and product.

What are other people saying?

Customers look for social proof from their peers when making buying decisions. They do this before buying to hear what others are saying or even after they have purchased their items to confirm that they made a good purchase. They have the chance to connect with other customers.  It also provides businesses with the opportunity to learn of any issues (if any).

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Meaningful e-Commerce Experiences Start with ERP Integration

by DVP 0 Comments

Integrating e-Commerce The e-Commerce experience is made up of a combination of technology, people, process, and interaction. When this is done well, it can drive higher revenues, improve your working culture, and create a loyal customer and partner relationship. What really makes a standout e-Commerce experience, for both customers and business users, is integration. When integration is used as part of your overall business and is at the core of your overall e-Commerce strategy, it helps you create positive change by advancing technology and business processes, and helps to attract and retain customers. Your business will run cohesively, efficiently, and intuitively.

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Increasing Mobile Conversion for B2B e-Commerce

by DVP 0 Comments

ID-100152529Customer conversion is an ongoing challenge for e-Commerce merchant, but what happens when you enter mobile commerce to the mix? It makes the issue more complex. While customers are increasingly turning to mobile for their shopping needs and more companies are making their websites mobile-friendly, it does not always result in a sale from that particular device. As a solution, it’s easy to say you need to go responsive for your webshop. Responsive Design allows you to maintain consistency throughout multiple platforms so you can be where your customers are and remain competitive. But it’s important to understand customer behaviour and trends regarding e-Commerce and mobile  and how it can affect overall impression and experience of your website.

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Delighting the Customer vs Decreasing Problems in B2B eCommerce

by DVP 0 Comments

Shopping OnlineAs individuals or businesses, we all look to improve. In e-Commerce, this could mean making business processes more efficient or improving customer experience in various ways, from simplifying product search to providing even more relevant information. However, sometimes efforts to improve could be taken for granted by the customer; the more above and beyond customer expectations we go, the more it becomes the new standard. While improving by adding more features and options to the online shopping experience to meet high expectations is something we should always do, decreasing problems may have a bigger and longer lasting impact.

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Going International – Is Your B2B E-Commerce Solution Ready?

by DVP 0 Comments

global ecommerceGlobalization is an on-going challenge for businesses in international markets and e-Commerce adds another layer of complexity and more factors to consider. There is increased reach with the digitalization of the shopping experience, but customers still expect a consistent, though not identical, experience no matter where they are in the world and no matter what device they use. Adapting to different cultures, audiences, trends, local currencies, and holidays takes some finesse, experience, and technical expertise to pull it off gracefully and seamlessly.

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Effortless E-Commerce Experiences for the Jewelry Industry

by DVP 0 Comments

jewelry industryThe jewelry industry can mean anything from selling luxury statement jewelry pieces or costume jewelry to manufacturing and selling any of the clasps, chains, and other raw and precious materials used to make jewelry. It’s a massive industry, and thanks to accelerated supply-chain processes and e-Commerce, it’s growing quickly. Whether B2B, B2C, or a combination of both, the right features and webshop solution can elevate your business by providing seamless and elegant customer experiences.

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