There is huge value to adding an integrated product configurator to your webshop. From guiding customers to informed decisions, streamlining complex “build your own” type products, and incorporating upsell and cross sell seamlessly, Configurator has features that mesh this unique selling process with the rest of your website. This includes integration with your NAV items and attributes and showing the details of the configured item in the shopping cart. But what how does it fit with your design? Branding is important in creating recognition and cohesiveness with your company’s values. In Nav-to-Net™, this can be done with design customizations or even customer-managed stylesheets. With our Configurator add-on, there are different ways of customizing look and feel to create just the right look and feel. Read More
Configurator Exclusions Make e-Commerce Personalized
Remember those quizzes that would tell you which personality trait you had, what you should try, buy, watch? These quizzes were usually found in magazines as a way to engage readers but they also are popular online. The reason for its popularity, without getting caught up in the psychology of things, is that it ties into our identity and self-awareness while being fun and interactive. A product configurator is able to take elements of those quizzes like personalization, choice, and interaction, and apply it in an e-Commerce environment. Read More
Who Can Use Configurator?
Think a product configurator won’t work for your webshop? When you think of configurators, the first that come to mind are probably the popular car configurators or ones where you can design your own T-shirt. But the way it’s set up and the flexibility of features within a configurator actually allow for a lot of creativity. Both B2B and B2C companies can take advantage of a configurator to create unique shopping experiences that delight customers while adding to their bottom line. In this blog post, we’ll challenge you to expand your thinking on what’s possible with a configurator. As an e-Commerce business, we always look for ways to improve and explore ways to leverage our NAV webshops. Read More
Sales Representative Recommends for B2B e-Commerce
B2B e-Commerce is typically thought to be impersonal because it is selling to businesses and organizations instead of individuals. It’s a straightforward and direct approach to selling, but the customer can feel removed from the process. With advances in technology, there is a growing need to target specific customers and focus on improving the customer experience. B2B e-Commerce needs to take another approach. People are behind the companies and they require a more personalized warm approach, especially with customer accounts and customer relationship management. One of the features that can help business account managers develop better relationships with their clients is Sales Representative Recommendations. Read More
Search Within Your Website
Search within your e-Commerce website is one of those features that your website needs but doesn’t always get the most attention. It’s not a “high priority” feature that is constantly tweaked and managed. But why not? While it is generally a standard feature, there are more benefits than you think and it impacts the overall online experience of your customers. It’s where customers tend to start their journey and can go far beyond a basic search. This includes parametric search, product search ranking, and ways you can manage search results from behind the scenes. Read More
Turning Search Results into Selling Opportunities
How can we make good webshop search great? Good search functions on your e-Commerce website means that customers find what they are looking for quickly and easily. It is efficient in interpreting keywords into relevant search results, and can include auto-complete options or search for item number, name, and description. For example if a customer wanted to find a specific product but couldn’t remember the exact name, they could put in descriptor words to find the item they want. Search functions can also be used to bypass categories if a shopper didn’t feel like they had the time to go that route or just prefer the search bar as their primary approach to online shopping. Having good search alone really improves user experience and it’s become one of the expected features of any e-Commerce website. In today’s business environment, good needs to become great. Read More
See Configurator in Action
The customer journey on an e-Commerce website, from awareness to purchase, can be complex. There are several key moments and interactions that can influence a shopper to buy. Sometimes when there is too much information available, it is easy to lose focus which may result in a diminished shopping experience and loss of sale.
A product configurator can greatly improve the buying experience, whether in B2B (manufacturing and engineering for example) or B2C (like a customized fashion piece). Configurators are useful in streamlining the buying process, from individual personalization of items to tailoring to unique business needs. Product configurators also seek to educate and inform buyers through a series of steps and questions; it presents relevant product information, upsells, and through the use of exclusions, helps show customers what is available or not depending on their previous selections. Read More
New Customization Capabilities for Nav-to-Net™
Stylesheets in Nav-to-Net™
There is an increased need for customizability and flexibility in e-Commerce. Customers are looking for engaging brand experiences, not just a simple click and buy from a webshop. E-Commerce has the ability to be that for customers; the digital platform for shopping allows customers to browse, order, educate themselves, be social, and interact with the company and brand as a whole. Look and feel is an important part of establishing that initial connection so customers “get” you, what you’re about, and recognizing you from your competitors. It helps you maintain that consistency across all platforms.
We at Digital Vantage Point understand the trends and customer needs for a webshop to look a certain way. This is why we’ve optimized stylesheets in Nav-to-Net™ to help you achieve the exact look and feel your business desires while still being seamlessly integrated with Microsoft Dynamics NAV. Using new technology available to DVP, we dramatically improved the user interface manageability as the customization of look and feel can managed using stylesheets directly in Nav-to-Net™. Read More
Reaching New Milestones – Nav-to-Net™ Certified for NAV 2016
Digital Vantage Point is excited to announce that Nav-to-Net™ is now certified for Microsoft Dynamics NAV 2016. By successfully meeting all requirements once again put forth by Microsoft, Nav-to-Net™ has proven itself to have the highest quality and compatibility with Microsoft Dynamics NAV. This marks almost 10 years of NAV certifications for Digital Vantage Point.
What does this mean for Digital Vantage Point and Nav-to-Net™?
Since the very beginning, Digital Vantage Point has been involved with Microsoft Dynamics NAV (formerly known as Navision). Way back in the day, we were recognized as a Navision Service Partner (NSP); we had the ability to participate in the NAV channel without taking over resellers’ customers. We’ve continued to grow and become an ISV in the Microsoft Dynamics channel. Read More
Exploring E-Commerce Options: Nav-to-Net™ Vendor Portals
A primary goal when selling and promoting products online is to continually invest in improving the online experience for customers and end users. Customer sales are the life blood of any company and it makes sense to invest in a system which increases responsiveness and streamlines the selling process. However, one important aspect which can be overlooked is how an online presence can also improve communication with suppliers. Instead of relying on phone calls and emails, it makes sense to allow vendors to access the portal online and be able to feedback in real time on areas which are relevant to purchasing.
Nav-to-Net’s B2B license model includes a vendor portal offering a number of features which can be utilized by companies using Nav-to-Net™ and their suppliers. The vendor portal can only be accessed via specific login and is not a section which can be viewed by a general user. Let’s explore some of the key features: Read More