Standing out by bringing your business online is not enough; it used to be that being online gave you the leg up. But with technology advancing at such a fast pace, the e-Commerce market is becoming more saturated with more competition than ever. The benefits of being online are clear and everyone wants in. Now the challenge is to stand out by excelling in the industry where a lot of the competition is neck and neck – it comes down to what differentiates you as a company (your unique sales proposition, your target, your strong points) and how you convey that in your e-Commerce site.
Having an e-commerce website doesn’t mean it’s its own entity – it’s an extension of your brand and company. It should also be an extension of your ERP (like Microsoft Dynamics Business Central NAV). Here are some ways you can stand out with an integrated webshop solution. Read More
There are many intangible factors that can make your customer’s online shopping experience great. Your customers know what they expect, but it’s up to us to figure out how we can get there and meet their needs effectively. The shopping experience starts with grabbing their attention; they have a need, a desire, a want. It’s our responsibility as e-Commerce retailers to give them this as best we can. Optimizing our website includes all components, including the all-important checkout portal. Don’t squander any opportunity while you have your customer.
