When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. Read More
The One-Time Shopper – How to Keep Them Coming Back
Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. We need to be flexible enough to accommodate the variety of shoppers that will come across our webshop; we want to attract as many customers as possible. We should also be strict enough in coming up with our content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at what who the audience is, both existing and potential, and create a compelling content and sales strategy accordingly.
As an e-Commerce solution provider for Microsoft Dynamics™ NAV, we look not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to focus on the One Time Shoppers.
Everyone Loves a Coupon!
Sometimes simple solutions are the best, and when it comes to digital marketing, coupons are a proven way of influencing sales and attracting new business. When used effectively, they can expand the market place and provide a steady stream of new customers and sales. Coupons are measurable and can be tracked by the rate of redemption so it’s simple to review which coupon promotions have been effective as part of an overall marketing strategy.
Advanced coupons management is certainly an indication of a robust e-commerce platform. This adds further value when the setup and management of coupons seamlessly align with your ERP (MS Dynamics NAV Business Central) business process. There are many ways Nav-to-Net™, e-commerce for Dynamics NAV/BC, coupons can be created and they can apply to either all website products or a specific set of goods like a category or single item. Depending on the promotion you are running, the coupon can be made available for one-time use or repetitive usage, with auto expiry dates. Read More
Upgrading Microsoft Dynamics NAV and Nav-to-Net™
Customers are demanding more from their e-Commerce experience. Their preference for a more dynamic and engaging online shopping experience could mean decreased sales for your business if you’re not keeping up. B2B and B2C businesses choose e-Commerce to evolve and to maintain a competitive edge, but it is short-sighted to “set it and forget it”. E-Commerce is an ongoing investment that requires upkeep and maintenance to ensure optimal performance at all times. An e-Commerce platform can be seen as a business’ most hardworking salesperson, present for taking orders 24/7 and with all the appropriate content required to convert prospects into loyal customers.
Having powerful search functions, coupon management, and smooth checkout processes, among other e-Commerce features, add a lot of value to a webshop and make it pleasant to use. However, the overall experience of the website relies on a strong foundation. The core of how an e-Commerce website operates is in NAV Business Central, the unique business processes already in place, and how we can leverage it with the right solution.
Is it time for an upgrade for NAV? If so, what about your Nav-to-Net™ website? Read More
Increasing Mobile Conversion for B2B e-Commerce
Customer conversion is an ongoing challenge for e-Commerce merchant, but what happens when you enter mobile commerce to the mix? It makes the issue more complex. While customers are increasingly turning to mobile for their shopping needs and more companies are making their websites mobile-friendly, it does not always result in a sale from that particular device. As a solution, it’s easy to say you need to go responsive for your webshop. Responsive Design allows you to maintain consistency throughout multiple platforms so you can be where your customers are and remain competitive. But it’s important to understand customer behaviour and trends regarding e-Commerce and mobile and how it can affect overall impression and experience of your website. Read More
Managing Look and Feel with Configurator
There is huge value to adding an integrated product configurator to your webshop. From guiding customers to informed decisions, streamlining complex “build your own” type products, and incorporating upsell and cross sell seamlessly, Configurator has features that mesh this unique selling process with the rest of your website. This includes integration with your NAV items and attributes and showing the details of the configured item in the shopping cart. But what how does it fit with your design? Branding is important in creating recognition and cohesiveness with your company’s values. In Nav-to-Net™, this can be done with design customizations or even customer-managed stylesheets. With our Configurator add-on, there are different ways of customizing look and feel to create just the right look and feel. Read More
Easy Wins for the New Year in e-Commerce
With the new year, we feel renewed energy, vigour, and ready to tackle new and exciting projects head on and do all the things we didn’t end up doing last year. But this feeling is short-lived, as we can tell from the already dwindling numbers at the gym. We get it – it’s hard to maintain that level of enthusiasm. Getting back to work after the holidays means getting back into a routine – catching up on emails, customers, partners, dealers, updating processes, and more. But January doesn’t have to be the month of big things but of simplifying instead. Completing lots of little things can be more satisfying and more impactful overall in your e-Commerce business. Read More
Wake-Up Call in e-Commerce Solution Security
Sadly, it is only when there is a breach or serious incident that most of us are alerted to our own security. Like buying a car, we want it to be fun to drive and have all the exciting features. But with all the news of reckless drivers and accidents, we know that safety is truly important and has become something we actively look for. In e-Commerce, sometimes the security aspect doesn’t get enough attention or is underrated because there are lots of other features to explore and play with. There was a recent hack where many online shops were compromised – article here.
To summarize, the article talks about a new technique where the malicious code was hidden in legitimate files; hackers are using increasingly sophisticated cyber attacks. Almost 6000 online shops, most of them built with the Magento content management system, were affected. Read More
Directions US – Orlando, FL. | October 25-28
Digital Vantage Point is looking forward to attending Directions US 2015. This Microsoft Dynamics NAV event driven by partners for partners is a great opportunity to network, learn, and showcase new solutions. We hope to see you there! Read More
Digital Vantage Point Named to 2015 Microsoft Dynamics President’s Club
Microsoft recognizes Digital Vantage Point for commitment to customers.
Digital Vantage Point, provider of integrated e-Commerce solutions for NAV has been named to the 2015 Microsoft Dynamics President’s Club. This achievement is a direct result of Digital Vantage Point’s outstanding dedication to customer satisfaction through the delivery of innovative business solutions.
The Microsoft Dynamics President’s Club honours high-performing Microsoft Dynamics partners with commitments to customers that are reflected in their business success and growth. This prestigious group represents the top 5 percent of Microsoft Dynamics partners worldwide. Membership is granted based on their continual, committed efforts aimed at offering solutions that meet the needs of their customers. Read More