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79 Articles

Intelligent Advanced Search Mechanisms in B2B E-Commerce Add Value and Enhance Customer Experience

Intelligent Search Mechanisms Add Value and Enhance Customer Experience for MS Dynamics NAV Integrated E-Commerce

Parametric Search (grid)You have a lot of products available on your webshop. To those familiar with your site and business, or those more patient browser-type shoppers, looking for what they want is easy.

But that’s not everyone.

While your product may not be for everyone, you don’t want to deter potential buyers. At the very least, your homepage should be easy to navigate and people should know within the first couple seconds what it is your company offers. Another step that you can take to enhance your webshop and ultimately convert more shoppers is having a good site search function.

At Digital Vantage Point, one of our key search mechanisms is Parametric Search.

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Effortless E-Commerce Experiences for the Jewelry Industry

jewelry industryThe jewelry industry can mean anything from selling luxury statement jewelry pieces or costume jewelry to manufacturing and selling any of the clasps, chains, and other raw and precious materials used to make jewelry. It’s a massive industry, and thanks to accelerated supply-chain processes and e-Commerce, it’s growing quickly. Whether B2B, B2C, or a combination of both, the right features and webshop solution can elevate your business by providing seamless and elegant customer experiences.

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How URL Rewriting Impacts Your e-Commerce Webshop

Search Engine Optimization for e-Commerce and Microsoft Dynamics NAVThe technology regarding SEO (search engine optimization) is always evolving, but the fundamentals stay the same. It’s all about being found by the right customers. Without SEO, your website won’t be indexed by search spiders and you won’t rank highly (or at all) in search engine result pages. However, there is no “one and done” tactic or quick fix; we must consistently optimize multiple areas of our website. This includes clear site structure, use of keywords, and relevant content. URL rewriting is one of the tactics that we can use to improve the visibility of your website to search engines.

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So you run your business on MS Dynamics NAV?

macbook and tablet ntn8

Your ERP system is more than just an accounting app. It’s where you look for sales history and item information. It’s where you find order trends and build purchasing efficiencies. It’s host to much of the most vital data that your company has. When you leverage what NAV has to offer, you commit serious resources to its accuracy, performance, and stability.

Since you invest in backup systems and redundancy as well as higher-end hardware to host it, why would you even consider managing your business data anywhere else?

Companies want to connect visitors to their business, while leveraging NAV as single source of truth.

It’s time to go All-In with All-In-NAV e-Commerce!

But what does “all-in-NAV” mean exactly? Just how much of your e-Commerce business is managed in NAV? Join our latest webinar to find out!

WEBINAR: All-in-NAV e-Commerce Solutions | THU, 2:00pm (EST) CLICK HERE TO REGISTER

In this session, we will:

  • See how marketing and ecommerce manager friendly built-in features in web sales, customer service, product management, and more are presented in the front-end and managed in NAV
  • Highlight the improved experience both for your business and your customers
  • Learn about the benefits of true integration into NAV and real-time synchronization
  • Answer questions regarding your e-Commerce concerns

CLICK HERE TO REGISTER

If you are unable to attend, fear not. We’ve got you covered with personalized demos. REQUEST A DEMO

4 Minute Demo video | Video Bites | Nav-to-Net™ e-Commerce Suite

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Why You Should Embrace Minimalism in Your eCommerce Business

ntn8 responsive design wooden desk“Less is more” is one of the mantras for minimalism, a trend that’s being currently being embraced by many. Being minimal doesn’t mean having the bare bones, however; it’s about having the right amount, whatever that amount is – it’s dependent on the person, or in this case, business!

So much of achieving e-Commerce success relies on the right message about the right product delivered at the right time to the right customer. When talking about e-Commerce solutions and minimalism, it’s really about a streamlined approach to business and making use of what you have. Elegant is a word that is used with minimalism because it’s simple but not bare or basic. It’s not clunky. In e-Commerce, it can mean an all-in-one integrated approach to the solution and in-NAV management of all website components. The result is a fresh feel and improved business agility that flows while providing an engaging experience for customers. For a business, it leaves more time and a better foundation for growing the business.

Here are some ways your business can achieve and benefit from a minimalistic approach to e-Commerce:

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Parametric Search – A Customer Snapshot

rug-1088557_1920For businesses with extremely large product catalogues, search functions are their bread and butter. It helps define the customer experience, from browsing and exploring various product lines, finding a very specific item, to narrowing down and filtering the catalogue to see a selection of relevant items. Well-managed website search correctly identifies items the customer is looking for and meeting their expectations. In the first of our “Customer Snapshot” series, we’ll be showing how real-life customers of Digital Vantage Point use specific Nav-to-Net™ features like parametric search to great success as examples and as inspiration.

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Does “Out of Stock” mean Out of Luck for Customers?

customer experienceIt doesn’t have to be! This is a very frustrating situation for e-Commerce merchants or retailers of any kind. You managed to get the customer all the way through the hoops, they want the product, but alas, it’s out of stock. You may have lost another customer. Sometimes the “out of stock” situation is dealt with taking the customer’s order regardless. However, as not all e-Commerce solutions have reliable integration, it’s not immediately seen that the item is out of stock. This ends up disappointing the customer when orders are ultimately left unfulfilled. If you do nothing and send it to them when it comes back in stock with no communications whatsoever, you can still end up with unhappy customers because deliveries are incredibly delayed. What are ways to salvage this sale when you have “out of stock” items on your website?

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Let’s Talk About e-Commerce Solution Security

Online security in e-CommerceWhen looking for an e-Commerce solution, we often think about how we want the website to look, sales features, and tools for simple website management. We tend to focus on how to make customers happy and how to serve them better via an e-Commerce website. These are important things to look for as your business is to serve your customers while looking out for the bottom line. What we tend to forget to think about in e-Commerce is security. Solution security is responsible for more than you realize and can affect the ideal e-Commerce experience we are all trying to achieve; both in the front end (your customers) and the back end (your business), as well as the overall brand and reputation.

We had a conversation with Brett Robins, the general manager of Digital Vantage Point, to learn more about solution security.

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