Sticky Solutions Deliver Value – How Can You Benefit?
What does it mean to be sticky and why is it important? Building partner and customer relationships can be a challenge when technology, business needs, and priorities are constantly subject to change. In this post, we’ll discuss why sticky solutions are valuable in more ways than one, for both partners and customers.
So what is a sticky solution anyway?
In the traditional technical sense, being sticky refers to how long a customer stays on a website or how successful a website is in encouraging customers to return. It could be a variety of factors that keep customers coming back, from relevant and useful content to a unique feature, or even simply the layout of a website. Stickiness is the power to retain or captivate an audience.
We can apply this sticky term to e-Commerce solutions. At Digital Vantage Point, we place a high value on stickiness, or specifically, NAV-stickiness. We believe that customers who have chosen NAV as their ERP system will benefit from a NAV-exclusive e-Commerce solution. There are many advantages to sticking with one platform, such as avoiding expensive and complicated upgrades and requiring new solutions for new e-Commerce challenges.
Benefits for Partners
Adding a sticky solution like Nav-to-Net™ to your portfolio can deliver enduring value. It encourages customer loyalty and retention as they are invested in NAV technology and powerful add-ons to improve their e-Commerce over time. It’s a flexible and sustainable business model, whether you prefer to implement and deploy yourself or have us provide complete end-to-end support. Keeping customers committed to a platform like NAV means providing the right support and tools as technology evolves and their business needs change. A sticky solution maximizes the initial investment in NAV and adapts to any business environment.
Benefits for Customers
Customer retention is primarily a partner concern, but a sticky solution is proven to be a good thing for customers as well. With a sticky solution, customers of Microsoft Dynamics™ NAV will experience true integration; their business operations and e-Commerce functionality are seamlessly connected with minimal disruption, errors, or redundancy. As a NAV user, the customer will be able to take full advantage of their NAV environment and save time, money, and effort. They also benefit from the combined knowledge and experience of a partnership.
We’ve written more about it here: Building Long-lasting Customer Relationships
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